1 edition of Get to aha! found in the catalog.
Get to aha!
Written in English
|Other titles||Aha! :|
|LC Classifications||HF5415 .C794 2018|
|The Physical Object|
|Pagination||xv, 251 pages|
|Number of Pages||251|
|LC Control Number||2017024948|
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While the book “Positioning: The Battle for Your Mind” defined the practice, “Get to Aha!” teaches you how to do it by providing a highly actionable framework and relevant, real world examples.
flag Like see review Peter Walt rated it liked it Finding brand positioning is not supposed to be a TA-DA. - but rather an AHA!/5. Get to Aha. presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology.
It takes you through the process of Get to aha! book “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement /5(31).
“ In Get to Aha!, PR legend Andy Cunningham shares her secret for bringing innovation to market in Silicon Valley.
It’s all about positioning. It’s all about positioning. — STEVE BLANK, Silicon Valley serial entrepreneur, father of the Get to aha! book Startup movement, and bestselling author Location: 71 Stevenson Street San Francisco, CA, United States. Buy Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition 1 by Andy Cunningham (ISBN: ) from Amazon's Book Store.
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Customer Service: 61 Clark Road North, Battle Creek, MI or. When teaching people how to think strategically about marketing, there is no better guide than Get to Aha. In this best-selling book, author, entrepreneur, and professor Andy Cunningham presents a clear, step-by-step framework designed to help business leaders determine their company’s precise position in the marketing landscape.
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The AHA, the American Medical Association (AMA) and American Nurses Association (ANA) released a public service announcement urging the American public to take three simple steps to help stop the spread of COVID Get to Aha. Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham is a business book that offers an original, groundbreaking idea to branding and claiming a unique and dominant space in the business landscape.
In “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition,” the author, and founder of a successful marketing and communication strategy firm, Andy Cunningham, teaches business entrepreneurs how to figure out their company’s DNA. This is done through “genetic” testing. For those U.S.
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha. shows how to establish the kind of foundation world-class brands are built on.
Email contact: [email protected] There are no refunds for any class for any reason once your eBook access code has been emailed to you. Once redeemed, you may access your eBook at any time for 24 months. "AHA outlines biblical transformation and how it works in a simple yet profound way. Do you want to change, improve, or grow.
You must get this book!" -Mark Batterson, lead pastor of National Community Church and New York Times bestselling author of All In. Get to Aha. gives readers a solid framework for what’s often a very half-baked process.
If you’re consulting or overseeing the establishment of a new company or brand, this book is a great way to ensure you’ll be grounded in solid thinking and ready for success. Special thanks to FSB Associates for providing me with a review copy.
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Andy Cunningham introduces her new book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. Download a free sample chapter at Your best source for hospital information and custom data services.
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